【作者】亨德森,拉兹利斯克

【内容提要】

Risk is ubiquitous. People face not only a bewildering array of hazards, but also precautions that purport to reduce them. Manufacturers complicate people's efforts to determine which hazards to accept and which to avoid with advertising designed to encourage people to use products that create risk and to purchase safety precautions. Much of this advertising works at cross purposes. A typical television viewer might watch an advertisement encouraging her to endure the risks of downhill skiing followed by one admonishing her to purchase an expensive set of radial tires that provide some marginal degree of protection against the risk of an automobile accident...... 

【关键词】产品风险；认知偏见；企业责任；